The Epicurean Lounge
This is the approved direction — same room, same windows, same pocket door. Deep red walls, cognac leather, brass fixtures, and Crux worked into the space rather than slapped on top of it.
We're aligned on the partnership. Here's the space, and here's what it takes to bring it to life — renovation, signage, and furniture, ready to move on as soon as the investment is confirmed.
See The Space ↓
This is the approved direction — same room, same windows, same pocket door. Deep red walls, cognac leather, brass fixtures, and Crux worked into the space rather than slapped on top of it.
Three buckets, all going directly into the room Crux's name will be on. Here's what we're asking Crux to partner on to get it built.
The investment above isn't the whole partnership — here's what ICC is already putting behind Crux, no ask attached.
A private membership lounge in Frisco, TX — the physical home for launches, tastings, and member-facing moments.
This isn't a cold introduction — Crux already has an established, returning customer base moving through ICC.
Product mix is chosen through a blind tasting / curation process — placement means something here.
This space gets handed over and rebuilt around Crux — and if it makes sense, the Visionary-level membership tier is open to a Crux rebrand too.
Photo, video, Klaviyo campaigns, and social channels already built and running — a partner doesn't start from zero.
This formalizes something that's already real, rather than starting a relationship from scratch on paper.
For the record — this is the exercise that got us to "yes." Crux's top 3, picked before either side saw the other's list.
Marked up from the first draft — what was core to this actually working for us.
This is what the exercise showed before sign-off. Gold is where we were already lined up. Red is what got talked through and resolved on the way to "yes."
The design is approved. Once the investment is confirmed, we move straight into ordering furniture, scheduling the renovation, and producing signage — no further sign-off needed on our end.