Industrial Cigar Co. Featured in the 2026 PCA Annual

It's always great to be part of the leading edge of our industry, and we're pleased to share that Industrial Cigar Co. is featured in the 2026 PCA Annual, published by the Premium Cigar Association.

This year's publication includes “The Humidor as First Impression: Building a Systematic Approach to Presentation” by Nathan Frakes—his first published industry article. Nathan explores how the humidor shapes a guest's experience before a conversation even begins, and why thoughtful product selection, clear pricing, lighting, and consistent merchandising deserve the same attention as hospitality on the lounge floor.

Building a Better Humidor Experience

At ICC, the humidor is approached with intention. Product decisions are informed by customer preferences and sell-through rather than personal favorites alone. Presentation is organized to help guests explore their palate, discover something new, and shop with confidence. These are everyday decisions that have a lasting effect on the experience.

Nathan's article shares the thinking behind those practices, from inventory depth and selection to the details that make the humidor approachable for both first-time guests and longtime cigar enthusiasts.

Continuing the Conversation Through Education

The issue also features the Premium Cigar Association's collaboration with Florida International University's Chaplin School of Hospitality & Tourism Management on executive education in luxury marketing and premium cigars. We're grateful to contribute to building this educational program, bringing a hospitality-focused retail perspective to an industry that continues to grow through shared knowledge.

Thank you to the Premium Cigar Association for publishing our perspective and creating opportunities for education and industry dialogue. And congratulations to Nathan Frakes on his first industry publication. We're proud of the care and thought he brings to ICC every day.