PRESS RELEASE

Industrial Cigar Co. x Luciano Cigars Present “Vision”
The First Release in the Ex Somnio Visio Series

FRISCO, TX – Industrial Cigar Co., in collaboration with Luciano Cigars, announces the launch of Vision, the inaugural cigar blend in the Ex Somnio Visio series. This release will debut during First Friday on October 3, 2025, marking the beginning of a new chapter in shared cigar culture.

From Dream to Vision

The series title, Ex Somnio Visio—“From Dream, the Vision”—captures the philosophy at the core of this collaboration. Dreams are sparks of imagination. Vision gives them clarity, direction, and permanence.

“Every cigar begins as a dream,” said [Insert Spokesperson]. “Vision is the step where imagination takes shape, balance is refined, and fellowship begins.”

The Cigar: Vision

Crafted to embody precision, balance, and maturity, Vision is a cigar defined by elegance.

• Wrapper: Connecticut Hybrid, clean and refined

• Binder: Cameroon, grounding the blend with structure

• Profile: Mild-to-medium body with layered complexity

• Experience: Smooth progression, subtle richness, and an architecture of flavor designed for both reflection and conversation

Vision is more than a cigar—it is the declaration that what we imagine can be held, shared, and passed into legacy.

The Consumer Journey

Every individual who lights Vision joins in the cycle: dream → vision → legacy. It is both a private ritual and a communal bridge. The Luciano Dreamer Lounge and ICC’s Atabey Private Lounge will serve as sanctuaries where this philosophy takes root, gathering dreamers, visionaries, and legacy builders together.

The Launch

The official release of Vision takes place at First Friday, October 3, 2025, at Industrial Cigar Co. in Frisco, Texas. Guests will experience the cigar firsthand, accompanied by the energy and connection that defines ICC’s community events.

Positioning Statement

“From the spark of the dream to the clarity of vision, our cigars embody the arc of human aspiration. Vision is philosophy you can taste, hold, and share. Together with Luciano Cigars, we light the way—Ex Somnio, Visio.”

About Industrial Cigar Co.
Industrial Cigar Co. is a family-owned business in Frisco, Texas, dedicated to creating community through the finest cigar experience. Home to the Atabey Private Lounge and Fuselage Parlor & Kitchen, ICC is recognized as one of the nation’s premier destinations for cigar culture.

About Luciano Cigars
Luciano Cigars is an international company committed to producing exceptional blends rooted in craftsmanship, authenticity, and human connection.